What Is XTERRA?
In 1996, mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of a rough water swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted outdoor enthusiasts, adventure seekers, mountain bikers and triathletes. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common “Live More” spirit that pulled them together. The relationship flourished into an internationally-recognized brand called XTERRA, and today there are close to one hundred thousand athletes not only taking part in the races, but truly living the lifestyle.